viral campaign.... down with flu

i get these amazing forwards that detail some new "viral campaign".
this is the latest viral campaign released by XYZ company.


Now what's wrong with that statement?

A viral campaign is one that due to its clutter breaking nature itself is propagated by the customers, an amalgamation of buzz and permission marketing.

So how can a campaign be viral right at the beginning?

yes , a campaign would be planned to ideally be viral, however they end up aping previous viral formats and become just another (generally) funny video on the internet.

remember the monkey-ball-kick game? that was a truly viral game, that spread out of user satisfaction, not because someone told another person that it was viral.


i guess we need more viral campaigns to become viral and not go down with a buz flu.